Blog
Notes from the answer economy
Research, guides and product updates on how AI assistants recommend brands — and how to earn your place in the answer.
What is AI visibility? A practical introduction
Why AI answers are becoming the new front page of discovery, how they're generated, and the four metrics that actually matter when you measure them.
Read the guide →Why one AI answer proves nothing
The same buying question can return different brands on every run. Inside our sampling methodology, and why frequency — not presence — is the only honest metric.
Read the methodology →The citation gap playbook
A step-by-step guide to finding the sources AI trusts in your category, earning mentions on them, and verifying the score moves. Publishing soon.
Coming soon